I'm in a seminar on integrated marketing, which is stressing all the ways marketing has to adapt to our wired world. There have been several good ideas presented; the first one that stood out to me was how Realtors advertise listings in magazines - is everyone familiar with tiny type under tiny pictures, with 50 listings to a page?
In the pre internet world, those tiny ads kind of made sense. Now, they are just a waste of advertising dollars - people would much rather see a larger picture with only the price, location, and size - no flowery language describing how great the house is please!
The next question is, should properties be advertised in magazines at all? The vast majority of home buyers use the internet to look for properties - instant information, compared to a magazine that is a month behind the market at best. Would you rather your agent spend their time and money on keeping their website up to date, or placing ads in magazines and newspapers?
Well, chances are, if you are reading this, then you want your agent to be following the latest marketing trends, which stress the instant availablitiy of information, and then integration of all advertising to get that information to prospects and clients.
In moving forward through the Outer Banks real estate market recovery, we will be looking for more ways to leverage all our efforts .
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I absolutely agree John. And there needs to be offline advertising driving people to your website, magazines and periodicals are important because (especially on the Outer Banks), people can take those to the beach with them and browse at their leisure.
ReplyDeleteLee - yes, I didn't mean to imply that print advertising isn't important... just that what we put there needs to change. As agents, we need to "brand" ourselves while at the same time educating potential clients about our market.
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